Advisory division
Marketing & Business Development
Strategic, analytical and performance-oriented support for research, market entry, customer acquisition, commercial systems and Egypt–Gulf growth.
01Research and strategy
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- Market research
- Market sizing and demand analysis
- Customer and buyer research
- Competitor benchmarking and competitive intelligence
- Industry and opportunity assessments
- Marketing strategy
- Customer segmentation and targeting
- Value-proposition development
- Brand positioning strategy, excluding graphic-design execution
- Marketing-budget planning
- Marketing performance frameworks and KPIs
02Market entry and growth
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- Go-to-market strategy
- Product and service launch planning
- Egypt market-entry strategy
- Gulf market prioritization and entry planning
- Partnership and channel strategy
- Distribution and route-to-market planning
- Business-development strategy
- B2B prospecting frameworks
- Lead-generation strategy and execution
- Lead qualification and conversion planning
- Strategic partnership and referral programmes
03Acquisition and performance
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- Digital advertising strategy
- Paid-search campaign management
- Display and remarketing campaign management
- Audience targeting and media-budget control
- Campaign measurement and optimization
- Search-engine optimization strategy and technical SEO
- Email-marketing systems and automation, excluding content production unless separately agreed
- Customer-acquisition funnel design
- Customer-journey and conversion analysis
- Retention and customer-lifecycle strategy
04Sales and commercial improvement
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- Sales strategy
- Sales-process and pipeline design
- CRM selection and implementation planning
- Sales forecasting and performance dashboards
- Commercial KPIs and reporting
- Pricing and offer strategy
- Account-management and retention frameworks
- Sales-team process improvement
- Egypt–Gulf business-development coordination
Additional services and tailored scopes are available.
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